A “Wiener War” has begun. Checkers & Rally’s has challenged Burger King and is defending its hot dog turf. The battle began by Checkers & Rally's restaurants offering its hot dogs at a reduced price of 79 cents at their more than 800 U.S. restaurants.
Additional retailers have forged onto the “Wiener War” battlefield after the Checkers & Rally’s challenge, such as 7-11 and Wienerschnitzel. Each brand took to social media to make their own statements, Checkers & Rally’s declaring “We’re challenging @BurgerKing to a #WienerSmackdown.”