Time.com: Consumers Head To Checkers & Rally's After The Brand Dropped Prices On Popular Menu Items
Checkers & Rally's sees success with new prices.
American demographics are changing which causes sudden surges in sales as consumers react to the launch of new products and marketing strategies. One example of this trend is fast food hot dogs, which have been selling at a rapid rate after Burger King added grilled hot dogs to the menu in late February. The launch created vast competition between brands like 7-Eleven and Checker & Rally’s, who are longtime sellers of hot dogs. Because of this, Checkers & Rally’s has seen double the profit in wiener sales due to their decreased price after the launch.