03:56 PM • 04/15/16
The Sun Herald: Demand for Checkers & Rally's Hot Dogs Spikes
Checkers & Rally's has featured hot dogs on its menu for more than 30 years.
The hot dog is back in fashion in South Mississippi.
Many restaurants in the area offer the hot dog, but as it turns out, the Wiener War between Checkers & Rally's and Burger King makes the area a combat zone to earn the title of Biloxi's best dog. Terri Snyder, chief marketing officer for Checkers & Rally's, said Checkers has featured wieners for more than 30 years.
"For us it's an opportunity to piggy back on their media investment," Snyder said. Burger King's advertising worked to whet people's appetite for hot dogs and triple the amount of hot dogs Checkers sold the week of the launch.
Snyder and Checkers & Rally's are having fun with their Wiener War campaign. But at the end of the day, "We've just got a better deal on dogs," said Snyder.
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