Without an existing location in the state, Checkers & Rally's is focused on growing and developing a presence in Connecticut beginning with Norwich.
“Believe it or not, in Eastern Connecticut and along the I-95 corridor there is actually a lot of brand recognition for people who drive down through New York and Jersey,” Palumbo said.
According to Palumbo, the burger brand grows "methodically," for example, just five years ago there were only 15 locations in the New York metro area. Today, there are 60. With all of that growth nearby, Connecticut was logically the next step and now Checkers & Rally's is ready to take it.